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Casinos> 2007
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Betshop Joins Microgaming's Online Poker Network
Leisure and Gaming plc subsidiary has
a wide membership
Leisure and Gaming plc subsidiary Betshop.com has signed up with
the Microgaming Poker Network for its online poker activities, joining
a growing number of new additions that have joined the network this
year.
Widely regarded as one of the fastest growing European online betting
companies, Betshop is targeted primarily at emerging European markets,
and operates Betshop.com, a pan-European online service, as well
as a land-based franchise network of betting outlets. Land operations
include Betshop Italia with over 1 000 franchised licensed betting
outlets throughout Italy. Betshop operations are active in a number
of European countries, including the UK, Italy, Romania, Cyprus
and Greece.
The move to the Microgaming Poker Network provides Betshop with
one of the industry's most reliable platforms, instant player liquidity
and access to one of the most aggressive tournament schedules on
the web.
Betshop group managing director Gabriel Chaleplis says: "Adding
poker to our offering is in line with our strategy of adding new
products to our rapidly growing online site and franchise network
and follows our launch of scratch cards in the Betshop Italia network
at the beginning of February. Our focus on emerging markets has
given us a rapidly growing base of customers, who are hungry for
new products. Although poker is a mature product in Western Europe
and the US, many of our users are yet to be exposed to it."
Isle of Man-based Roger Raatgever, CEO Microgaming adds, "Betshop
is undoubtedly one of Europe's success stories and we are delighted
it has joined our increasingly successful poker network. There has
been much talk of developing new markets over the last year, although
much of it has focused on Asia, yet we have a wealth of emerging
markets on our doorstep. As broadband penetration increases across
Europe, it will be those companies who are already tapping the potential
that will benefit. We look forward to welcoming greater numbers
of players to the network from these emerging European markets."
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