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Casinos> 2007
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Online Casino Plans An In-flight Entertainment Take-off
888.com laying the groundwork for entry
into a new gambling market
One of the biggest online casinos in the online gambling business,
888.com could soon be on your in-flight screens following a deal
with in-flight entertainment software developer, DTI.
The company is set to break into the new market as the first serious
online casino in the booming in-flight entertainment industry, working
through a partnership with DTI to offer games to airlines around
the world.
The service will include the most popular 888 games including blackjack,
roulette and slots among others. These will be available in both
real money and free play mode on airlines served by DTI, depending
on the flight routes and relevant regulatory environment.
DTI Software has more than twelve years of experience in the IFE
industry. It provides in-flight entertainment services to most of
the world's leading international airlines, including British Airways,
Singapore Airlines and Cathay Pacific Airways. DTI is based in Montreal,
Canada.
Gigi Levy, Chief Executive Officer of 888.com, said: "This
venture represents a significant addition to our innovative 'every
game; everywhere offering', alongside our Internet and mobile proposition,
that clearly attracts entertainment consumers in more places every
day. By partnering with DTI, the clear IFE market leader, we are
redefining interactive gaming in flights and expanding even further
our global reach."
"We took our time to make sure we would partner with the most
recognized name and company in its field," said DTI's CEO Nicolas
Belanger. He added: "The combination of 888.com expertise and
know-how in online casino management and DTI Software's world leading
expertise in non-traditional operating platforms and IFE content
ensures a winning premise for great products that will soon be available
to the IFE industry."
A leader in online gaming since 1997, the Gibraltar-based 888.com
is recognised for its commitment to fair gaming and professionalism.
The group was one of the founding members of eCOGRA, an independent
standards authority for the online gaming industry which is committed
to protecting online casino and poker players around the world.
The non-profit organisation addresses the most important issues
to players: fast payouts, fair gaming, responsive and efficient
service and responsible operator conduct.
Gambling continues to grow as Britain's favourite pastime. Since
2003, there has been a 566 percent rise in the amount of money staked
online - as revealed in the 888.com casino report this month. At
present, 4 million UK visitors gamble online each month, with 29
percent of the British public having played at least one casino
game.
DTI Software ( www.dtisoft.com ) was created in Montreal in 1995,
and has been a pioneer in the creation of In-flight Entertainment
(IFE) interactive applications. In close partnership with the major
hardware providers of the industry, DTI has expanded its IFE offering
to include Graphic User Interface (GUI) design, Interactive Games
and Infotainment applications. With over 71 airline customers, DTI
is the fastest growing provider of IFE games and applications in
the industry and its product leadership has translated into market
leadership.
The company boasts a wide catalogue of over 90 games and applications
of which many operate with world-class licences and Licensors, such
as Electronic Arts, The SimsTM, Disney (Buena Vista Games), BerlitzTM,
TetrisTM, Atari classics, Hasbro classic games titles, Chess master
Garry Kasparov, and Celador International (Who Wants To Be A Millionaire?TM),
among others.
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