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Casinos> 2007
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Party Gaming Signs With Affiliate Fraud Buster
If it's good enough for the banks and
James Bond, it's good enough for online gambling!
If you're ripping off the branding or reputation of Party Gaming,
watch out - the gambling giant has signed up the UK company Envisional
for an extensive affiliate fraud monitoring contract embracing major
group online gambling operations, including Party Casino, Party
Bingo and Party Poker.
The company will use its patented A3I intelligent search technology
to find, examine and verify all claims of affiliation to the six
main websites and detect any misuse of Party Gaming’s name
and brands.
“This is a new industry sector in which we could make considerable
inroads because there is nothing like this (A3I tool) out there,”
said Ian Shircore, Envisional’s vice-president global marketing.
“It feeds off the more conventional work we’ve done
with clients like RBS and Barclays.”
Envisional’s A3I – Advanced Automated Artificial Intelligence
– technology searches for text, logos or images across the
whole of the online universe, including blogs, auction sites, trade
boards, Internet Relay Chat channels and peer-to-peer networks,
ranking results in order of urgency and importance.
It is already known for detecting new forms of phishing attack
and for online piracy intelligence work with the Hollywood film
studios, including revealing the huge volume of illegal downloads
that followed last November’s release of the James Bond movie,
Casino Royale.
The company predicts that its solution, capable of sourcing information
online that even unlimited human resources would not expose, will
eventually become a utility service in the same way accountants
and insurers are.
Martin Weigold, group finance director with executive responsibility
for corporate social responsibility at Party Gaming, said: “We
take our legal obligations and ethical responsibilities very seriously.
Envisional’s advanced artificial intelligence capabilities
will help us ensure continued compliance with strict marketing regulations,
as well as protect the party brands in which we have invested so
heavily over the years.”
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