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Party Poker Presence At W.s.o.p.
The planet's biggest poker spectacular may be agin'
online gambling, but mebbe not when it comes to paid advertising
Despite its cautious approach to Internet-sponsored contestants,
the World Series of Poker appears to have no problem with accepting
heavyweight advertising from online poker companies, judging by
an agreement signed this week.
The agreement was between WSOP organiser Harrah's Entertainment
and the no-gambling marketing and publicity arm of Party Gaming,
Party Poker.net and renewed the product-placement agreement between
the two companies for the 38th annual World Series of Poker Presented
by Milwaukee's Best Light.
Describing Party Poker.net as "...the world's largest poker
school and free-to-play educational poker website," the press
release lauding the deal revealed that PartyPoker.net will be integrated
into several facets of the WSOP for the second year running, including
its logo appearing on all poker tables during the event.
Financial terms of the deal are not being disclosed.
"We're pleased to announce that PartyPoker.net has renewed
its product-placement deal," said WSOP Commissioner Jeffrey
Pollack. "It is one of a fantastic group of commercial companies
we welcome back to the team."
With a total gross prize pool of more than $171 million and in
excess of 48 000 player registrations, the 2006 World Series of
Poker presented by Milwaukee's Best Light shattered every participation
and prize money record for a live poker event, claims the release.
The top prize for the $10 000 buy-in No-Limit Texas Hold'em World
Championship, commonly referred to as the Main Event, reached $12
million last year.
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