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Virgin - Betfair Partner Up
Wide range of betting options flow from collaboration
Virgin Bets, a new betting service from the Virgin Games stable
will be at the centre of a marketing push, probably in the autumn,
and supporting the action will be the experience of major online
betting group Betfair.
Virgin has teamed up with Betfair to give its customers the ability
to place bets on the entertainment, football, cricket, golf, greyhounds,
motor sport, rugby and tennis sectors. The new Virgin Bets arm joins
online poker, bingo, casino and skill gaming sites already operating
under the Virgin Games banner.
“Virgin Games is all about fun and entertainment, so novelty
betting is a good fit for the brand," Virgin Games CEO Simon
Burridge explained. "Although entertainment betting is seen
as a sideline by most of the traditional bookies, we believe it
is a market with huge potential. Every year, millions of people
spend millions of pounds phoning and texting votes into reality
TV shows.”
UK media report that planning for a substantial marketing campaign
is already in hand and is believed to lean heavily toward digital
media.
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